hodl app in user hand

Hodl

App Design

UX/UI

Digital Product

Year

0

Client

Hodl Media

Industry

Finance

About the project

Hodl is a mobile investment app that brings cryptocurrencies and stocks into a single, real-time experience. I joined the project at an early stage, when the product was limited to basic watchlist and portfolio tracking. Between 2018 and 2023, the interface evolved through continuous iterations, new features, and the introduction of a scalable design system — enabling clarity, speed, and consistency as the product expanded to support multiple asset classes, real-time market data, and increasingly complex user behavior.

KICK START YOU PROJECT
KICK START YOU PROJECT
Year

0

Client

Hodl Media

Industry

Finance

About the project

Hodl is a mobile investment app that brings cryptocurrencies and stocks into a single, real-time experience. I joined the project at an early stage, when the product was limited to basic watchlist and portfolio tracking. Between 2018 and 2023, the interface evolved through continuous iterations, new features, and the introduction of a scalable design system — enabling clarity, speed, and consistency as the product expanded to support multiple asset classes, real-time market data, and increasingly complex user behavior.

KICK START YOU PROJECT
KICK START YOU PROJECT
Year

0

Client

Hodl Media

Industry

Finance

About the project

Hodl is a mobile investment app that brings cryptocurrencies and stocks into a single, real-time experience. I joined the project at an early stage, when the product was limited to basic watchlist and portfolio tracking. Between 2018 and 2023, the interface evolved through continuous iterations, new features, and the introduction of a scalable design system — enabling clarity, speed, and consistency as the product expanded to support multiple asset classes, real-time market data, and increasingly complex user behavior.

KICK START YOU PROJECT
KICK START YOU PROJECT
Year

0

Client

Hodl Media

Industry

Finance

About the project

Hodl is a mobile investment app that brings cryptocurrencies and stocks into a single, real-time experience. I joined the project at an early stage, when the product was limited to basic watchlist and portfolio tracking. Between 2018 and 2023, the interface evolved through continuous iterations, new features, and the introduction of a scalable design system — enabling clarity, speed, and consistency as the product expanded to support multiple asset classes, real-time market data, and increasingly complex user behavior.

KICK START YOU PROJECT
KICK START YOU PROJECT
Problem

Hodl is a mobile investment app that brings cryptocurrencies and stocks into a single, real-time experience. I joined the project at an early stage, when the product was limited to basic watchlist and portfolio tracking. Between 2018 and 2023, the interface evolved through continuous iterations, new features, and the introduction of a scalable design system — enabling clarity, speed, and consistency as the product expanded to support multiple asset classes, real-time market data, and increasingly complex user behavior.

Solution

A scalable grid system and reusable UI components were created in Figma, allowing updates to be integrated seamlessly while preserving visual coherence. Custom iconography reinforced the app’s identity, while carefully designed flows simplified navigation. New screens included Watchlists with real-time data, detailed coin profiles, portfolio tools, alerts, and a social interface — turning HODL into both a financial tracker and a community hub.

Problem

Hodl is a mobile investment app that brings cryptocurrencies and stocks into a single, real-time experience. I joined the project at an early stage, when the product was limited to basic watchlist and portfolio tracking. Between 2018 and 2023, the interface evolved through continuous iterations, new features, and the introduction of a scalable design system — enabling clarity, speed, and consistency as the product expanded to support multiple asset classes, real-time market data, and increasingly complex user behavior.

Solution

A scalable grid system and reusable UI components were created in Figma, allowing updates to be integrated seamlessly while preserving visual coherence. Custom iconography reinforced the app’s identity, while carefully designed flows simplified navigation. New screens included Watchlists with real-time data, detailed coin profiles, portfolio tools, alerts, and a social interface — turning HODL into both a financial tracker and a community hub.

Problem

Hodl is a mobile investment app that brings cryptocurrencies and stocks into a single, real-time experience. I joined the project at an early stage, when the product was limited to basic watchlist and portfolio tracking. Between 2018 and 2023, the interface evolved through continuous iterations, new features, and the introduction of a scalable design system — enabling clarity, speed, and consistency as the product expanded to support multiple asset classes, real-time market data, and increasingly complex user behavior.

Solution

A scalable grid system and reusable UI components were created in Figma, allowing updates to be integrated seamlessly while preserving visual coherence. Custom iconography reinforced the app’s identity, while carefully designed flows simplified navigation. New screens included Watchlists with real-time data, detailed coin profiles, portfolio tools, alerts, and a social interface — turning HODL into both a financial tracker and a community hub.

Subtitle

Subtitle

Subtitle

Home Screen
KICK START YOU PROJECT
KICK START YOU PROJECT
Home Screen
KICK START YOU PROJECT
KICK START YOU PROJECT
Home Screen
KICK START YOU PROJECT
KICK START YOU PROJECT
Portfolio & Alerts
Portfolio & Alerts
Portfolio & Alerts
Social Interface
KICK START YOU PROJECT
KICK START YOU PROJECT
Social Interface
KICK START YOU PROJECT
KICK START YOU PROJECT
Social Interface
KICK START YOU PROJECT
KICK START YOU PROJECT

Team

Agency

Client

Hodl Media

Creative direction

Eduardo Araújo

UX/UI DESIGN

Eduardo Araújo/Gonçalo Branco

DEvelopment

Hodl Media

Team

Agency

Client

Hodl Media

Creative direction

Eduardo Araújo

UX/UI DESIGN

Eduardo Araújo/Gonçalo Branco

DEvelopment

Hodl Media

Team

Agency

Client

Hodl Media

Creative direction

Eduardo Araújo

UX/UI DESIGN

Eduardo Araújo/Gonçalo Branco

DEvelopment

Hodl Media

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hodl app in user hand

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All rights reserved to © Hado Design

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Privacy policy